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What is Associate / Expert

CVM & Contextual Marketing


Expert – CVM & Contextual Marketing is a Full-time Assistant Managers position. The professional holding the position will ensure the execution of CVM campaigns and Deliver the Target KPIs assigned to them in accordance with the companyƒ??s must-win battles. He/she will play a primary role in GSM base management, devising and implementing strategies for churn reduction, subscriber engagement, revenue, and life cycle enhancement activate.

The role reports directly to the

Head of CVM

and has 18 people reporting directly into it.

What does Associate / Expert

CVM & Contextual Marketing


  • Key Responsibilities
    • Develop an understanding of the existing CVM framework
    • Develop an understanding of CMS, BI Tools, and data science capabilities
    • Take charge of the assigned portfolio and be responsible for the targets
    • Ensure all governance-related attribute is implemented
    • Build rapport with stakeholders such as Segments & Pricing and work alongside them to achieve company goals
    • Contribute to the development and use of data science models for campaigns
  • Key Deliverables
    • Design and development of contextual marketing use cases
    • Campaign improvement and OMNI Channel use cases
    • Manage conventional CVM activities of the assigned portfolio
    • Work on personalized Product Portfolio for CVM Team
    • Ensure CVM Targets are being met for ( Revenue, Churn, 4G, and any other )


  • Education ƒ?? Masterƒ??s in Business Administration/ Economics or equivalent
  • Soft skills:
  • Experience:
  • Stakeholder Management
  • Pressure Handling
  • Analytics and Presentation Skills
  • 1-4 Years relevant experience
  • Business Analytics Commercial domain experience
  • Candidates with Pricing and Segmentƒ??s experience would be preferred


As one of the leading employers in the country, Jazz epitomizes the philosophy that each Jazz employee is passionately living a better every day inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development.

As one of the largest private sector organizations in Pakistan, our objective is to continue to change the lives of our 70 million customers for the better. This is an opportunity for someone who wants to be part of something transformative, someone who can play a critical role in driving our success. Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy.

Jazz is an equal opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees.

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